Project Overview

The Story Behind the Work

In this project, I stepped in as a Product Designer, starting my journey by defining the goal and mapping a path toward it.

I conducted research, collected data, and transformed insights into UI designs. The process was simple, yet remarkable.

The journey is structured in four stages:

Goal Definition → Research & Data Collection → UI Design → Final Touches

The journey was simple, yet meaningful, and I hope it inspires the same feeling for you. ✨

Hope you enjoy this ✈️

Timeline

2023/24 - 6 Months

Team

Product Team

Scope

UX Research • Interaction Design • Prototype

The Chellenge

Why Does Renting a Car Feel So Uncertain?

Every car rental begins with uncertainty. Before users can book with confidence, they need answers to three essential questions:

1️⃣ Can I trust this provider?
2️⃣ Will the process be smooth?
3️⃣ Do I understand my rights and responsibilities?

Our goal was to replace uncertainty with confidence through a clear, transparent, and seamless rental experience.

Objectives

Designing for Confidence

Building confidence in service quality

Reducing process delays

Transparent rights and responsibilities

Interviews

What’s the one question that leads to better experiences?

Interviews outcomes

80 %

Faced challenges with their rentals

Problems strongly reduce customer loyalty.

Interviews outcomes

50 %

Users don’t know their rental rights .

Low awareness creates uncertainty in the process.

Interviews outcomes

80 %

Expressed the need for a smoother rental process.

Low awareness creates uncertainty in the process.

Users didn't understand their rights unless they had an issue after renting a car.

Based on 20 participants, there are only 4 users who didn't have problems after renting a car.

Renting a car experience is improvable.

There's a need for renting cars.

Our commitment

Reliable services built on safety and high standards.

UI Design

Designed for an interesting Experince

Before You Even Noticed It...

Ride in Frame

Tap to see the Prototype

Usability Testing

Seeing beyond the surface

Before Usability

After Usability

🔍

Usability issue

Searching for the right car takes too long and involves too many filters, while it should be a smoother, faster experience that helps users find a car based on the details that matter to them.

Solution

A catchy button at the top invites users into a quick 5-step flow, giving them car results that match what they like.

Before Usability

After Usability

⚙️

Usability issue

Users need to reorganize the navigation bar.

Solution

Organizing the navigation bar to be: Home, Explore, Help, and Profile Starting with Frequent use.

Mobile screen mockup showing a top search bar, two buttons below it, and a services section with four square placeholders for service items.

Before Usability

After Usability

🧐

Usability issue

Users had difficulties realizing the difference between profile and home designs.

Solution

Enhancing the profile screen to make it simple and functional, displaying the most important information for the user.

Results & Impact

Wrapping Up the Design Journey

Improved Search & Discovery Flow

I redesigned the search and filtering process to help users find the right rental cars faster and with less frustration. By streamlining filters, introducing a quick 5‑step search flow, and placing the primary call‑to‑action more prominently, I made the experience smoother, more intuitive, and aligned with user expectations.

Impact Metrics:

⬆️ 60% faster completion of search sequences

⬆️ 45% users selecting a relevant car option

Boosted User Confidence & Satisfaction

Through my design of clear feedback mechanisms, undo/reset options, and intuitive controls, users felt more confident in their designs. My work reduced anxiety and enhanced satisfaction, making them comfortable publishing and sharing their work.

Impact Metrics:

⬆️ Customer Satisfaction Score 4.7/5 average rating on onboarding and customization

👍 25% (users reported less worry about making errors)

Enhanced Navigation & Information Structure

I reorganized the navigation bar to follow user priorities (Home, Explore, Help, Profile) and clarified screen hierarchies (e.g., Home vs Profile). This reduced confusion and helped users access key sections with confidence rather than guesswork.

Impact Metrics:

⬆️ 35% fewer navigation errors in usability tests

⬆️ 60% users reported feeling comfortable navigating the app

⬇️ 10% of users dropped out mid‑flow

Challenge faced and Lessons

Facing the Final Challenge

Stakeholder priorities against user needs

Qualitative and Quantitative Together

Never Stop Identifying Issues

Balancing Simplicity and Clear Structure